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Nikki sits at the cross-section of digital, management, and marketing. She builds marketing systems that make data-driven decisions possible, then weighs the research against her gut, because the real-world implication matters more than the strategy deck.
She came up in luxury marketing in New York, where every detail is the brand and nothing ships unfinished, then moved into wellness at Barry's in Miami, running operations and teaching on the floor, where the customer is standing right in front of you. Freelance marketing, design, content, and business development for small brands turned into working for herself, and in 2020 she founded Mkali Creative Wellness, the social media agency that grew into Casa Mkali.
She's also a builder in the literal sense: managing partner of 18Allen Investments since 2021, overseeing product builds and marketing across a residential real estate portfolio, and a self-taught maker of SaaS products, automations, and websites. Along the way she's held senior marketing roles inside other companies, so she knows how the work lands from both sides of the table.
She knows a little of everything, from photo and video to the way a set or an ad comes together, and believes in the emotion of a campaign: the way it makes you feel. But her true area of success is campaign strategy. Always forging ahead, always after a way to market that's better, faster, more effective.