natasha + nikki
n+n.
Two consultants, one standard. We take your problem personally, hand you a real solution, and stay until it's working.
Two consultants, one standard. We take your problem personally, hand you a real solution, and stay until it's working.
We sit at the intersection of marketing, business development, strategy, and go-to-market, because real problems don't respect department lines.
Being women gives us a perspective most rooms are missing, but it's the range that makes us useful: the market, the financial implications, the budget, the audience, the data, and the why behind it all. Mkali (mm-KAH-lee) is Swahili for the female warrior. We named the company after the standard we hold ourselves to.
We get inside the business: the numbers, the market, the room you're actually negotiating in.
Not options. Not a framework. The answer we'd bet our name on, with the plan to execute it.
With your team, or hands-on with ours: The Lab picks up execution when you don't have the bench.
We work in parallel, two lanes, two disciplines, and we drive like Formula 1: pushing as hard as the project allows. Sometimes we run wheel to wheel, sometimes one of us carries it across the finish line, but the win is always the team's.
Either way, the outcome is ours too. That's why we stay for implementation, and why we keep studying: business development theory, negotiation, branding through what's happening in the world right now.
We ran an agency together for years, so we know how to do the work. What we learned is that companies don't always need retainers. They need people who get in, get the job done, and get out: pieces of a creative team, not a 12-month contract.
Nobody is closer to a brand than the people inside it. So we work with the best of your team: two experts bringing the expertise, and The Lab for project-based deliverables, all in support of your team's vision.
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